In fact, the appeal of these factors is what is driving the growth of the meal-kit industry. By having all the ingredients delivered to your doorstep also saves significant time and energy for those who want a simple homecooked meal without the hassle.
This solves one of the pain points of home cooking, the concern that one will over-buy what is necessary to cook a meal.
Additionally, by anticipating the exact proportions one needs, a Blue Apron meal uses all the ingredients delivered with no waste produced.
The recipes are nutritious, easy-to-follow, and can even be customized according to your dietary preferences. At the core, Blue Apron is a meal-in-a-box subscription in which users receive quality ingredients of healthy chef-designed recipes, but in exact proportions intended for one person.
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